Home / Features / Foreign Trade ERP / Email EDM
Foreign Trade ERP

Email EDM

Email marketing + SMTP send/receive, with customer communication captured in the system

Integrates bulk email, customer email send/receive, template marketing, and open/click tracking. All communication emails are archived to the customer profile — the ultimate email tool for foreign trade salespeople.

100%
Traceable Emails
85%
Delivery Rate
2x
Outreach Reply Rate
Reusable Templates

Product Interface

Master the full marketing email flow at a glance, clearly visible from template to receipt

Email EDM · Hoobang Foreign Trade ERP Workspace
Product Management
Email EDM
Customer Center
Inventory Management
Financial Settlement
Documentation Business
Email Marketing · Monthly Report
+ New Campaign
Sent This Month
128,540
↑ 22.5%
Delivery Rate
98.4%
↑ 1.2%
Open Rate
42.6%
↑ 8.4%
Reply Conversion
6.8%
↑ 1.5%
Campaign NameTarget CustomersVolumeOpen RateStatus
Q2 New Product PromoHigh-intent EU/US3,26048.2%Sending
Trade Show InvitationCanton Fair Leads1,84052.6%Completed
Dormant ReactivationNo interaction in 6 months5,12022.4%Sending
Quote Follow-upNo reply to quote68038.5%Pending Review
1Visual editing of multiple templates
2Real-time delivery receipt tracking
3Automated triggers and nurturing

Core Features

End-to-end capabilities covering your entire business process

SMTP/IMAP Send & Receive

Connect your company domain mailbox to send and receive business email right in the system — no need to switch to Foxmail.

Bulk Outreach Emails

Bulk send to customer groups with smart send-rate control to avoid triggering anti-spam.

Email Templates

Templated outreach, quotes, payment reminders and holiday greetings double your efficiency.

Open & Click Tracking

Clearly see whether the customer opened and which link they clicked, so follow-up is targeted.

Customer Email Archiving

All correspondence is auto-archived to the customer profile, keeping team collaboration seamless.

Email Analytics

Multi-dimensional analysis of send volume, open rate, reply rate and conversion rate.

Use Cases

Flexibly adapts to different business models

01
Trade Outreach Emails

Bulk-send outreach emails by group, track opens and clicks, and precisely screen for high-intent customers.

02
Trade Show Follow-up

Batch-send follow-up emails after a show, routing customers into different nurturing flows by feedback.

03
Customer Nurturing

Templated bulk sends for holiday greetings, new releases and price updates make nurturing more efficient.

Workflow

From template design to receipt tracking, fully automated marketing email collaboration

1
Build Template

Create multilingual email templates in a drag-and-drop editor, with a brand asset library and variable fields

2
Select Target

Filter customer groups by tag, behavior, region and industry to precisely target recipients

3
Trigger Delivery

Scheduled delivery or event triggers (e.g. auto-follow-up after a whitepaper download), with smart multi-IP scheduling

4
Receipt Tracking

Real-time stats on delivery/open/click/reply, with receipts synced automatically to the customer profile

Technical Highlights

Enterprise-grade architecture — secure, stable and scalable

Smart Multi-IP Scheduling

A dynamic IP pool + domain warm-up bypass spam filters, keeping delivery rates at 98%+ over the long term

AI Content Optimization

Intelligently detect spam words and recommend subject and body optimizations, reducing bounce and complaint rates

Automation Trigger Engine

Multi-dimensional triggers across event + behavior + time, supporting complex nurturing sequence orchestration with no development required

Multilingual Template Library

Built-in marketing templates in 12 languages, so overseas customers see localized subjects and content

Open API + Webhook

Trigger emails from your own systems and subscribe to open/click events for a closed loop with CRM data

Data Isolation + Audit

Multi-tenant architecture logging all send records, with on-prem deployment and compliance audit support

What You Gain

Tangible business value

1
Captured Communication

All emails archived to the customer profile, so handover on staff departure loses nothing.

2
Major Efficiency Boost

Templates + bulk send + auto tracking let 1 person do the work of 3.

3
More Precise Follow-up

Know whether a customer opened/clicked to decide your next move.

4
High Delivery Rate

Direct SMTP sending + rate control means you're far less likely to be blacklisted than on third-party platforms.

FAQ

Questions you may have

How is delivery rate ensured? Will emails land in spam?

Using a dynamic multi-IP pool + domain warm-up + full SPF/DKIM/DMARC configuration, delivery rates stay above 98% over the long term; the AI engine automatically detects spam words and over-promotional content and offers optimization suggestions before sending, reducing the chance of landing in spam.

Which mail servers are supported?

Supports your own enterprise SMTP (Tencent Enterprise Mail, Alibaba Enterprise Mail, self-hosted mail servers), third-party mail services (SendGrid, Mailgun, Amazon SES) and our hosted mail channels — choose flexibly, or run multiple channels in parallel.

How are multilingual templates maintained?

The visual template editor supports maintaining 12 languages including Chinese and English in parallel; the same campaign can automatically match and deliver the appropriate language version based on the customer's region; a built-in library of common trade marketing templates is ready to reuse.

Can automated marketing sequences be implemented?

Yes. A drag-and-drop automation flow editor supports multi-step nurturing sequences triggered by customer behavior (whitepaper downloads, unopened emails, link clicks, etc.) and time (day 3 after sign-up, birthdays, etc.), with no development required.

How is email data linked with CRM customer profiles?

All email send, open, click and reply records are automatically written to the interaction timeline of the corresponding customer profile, so sales can see at a glance which emails the customer is interested in; tagging and scoring customers based on interaction behavior is also supported.

What is the implementation timeline and pricing?

The standard edition works out of the box, with account activation and initial setup done in 30 minutes; custom development typically takes 2-6 weeks. For a detailed quote, call our hotline 400-003-2253, and we will tailor a plan based on your team size and business complexity.

Take the First Step Toward Digital Transformation

Dedicated 1-on-1 consultant service to tailor an Email EDM solution for you