Tiers + points + stored value + profiling — integrated member-asset operation
From sign-up and tier promotion to the points mall, stored-value cards, birthday privileges and member days, omni-channel identity unification turns every member's purchases, interactions and repurchases into measurable assets — pushing repurchase rate and average order value steadily up.
Members, points, stored value and profiles on one screen — the real workspace of a member-operations manager
Complete capabilities across the entire member lifecycle
Supports three tier models — growth value, paid and task-based — with benefits, special prices and dedicated service automatically bound.
Visually configure points rules for behaviors such as ordering, check-in, referral and review sharing, with decay and reset strategies.
Top-up bonuses, card-key redemption, corporate group buying and gift-card distribution, with compliant fund-supervision integration.
RFM, purchase preferences, category affinity and geo profiles — profiles are marketing audiences, generated in seconds.
Birthday coupons, birthday gifts and exclusive member-day discounts, triggering differentiated care reminders by tier.
One-code membership across App, mini program, independent site and store POS, with real-time OneID merge and deduplication.
Flexibly adapted to different business models
For high-repurchase categories such as department stores, cosmetics, apparel and dining, one-code membership accumulates private-domain assets.
Paid PLUS membership, annual cards and quarterly cards bundle benefits for sale, driving continuous LTV growth.
For beauty, fitness, parenting and local life, stored-value prepayment + in-store redemption run as one integrated operation.
From sign-up to benefit redemption, member assets keep compounding
Multi-entry QR scan / one-tap login / referral invites, all unified into a single OneID identity
Visually configure points-granting and decay rules for ordering, check-in, review-sharing and interaction behaviors
Evaluate tiers across three dimensions — growth value / paid / task — and automatically bind differentiated benefits
Online auto-deduction / in-store QR redemption / stored-value payment, with end-to-end traceable reconciliation
Big-tech-grade tech stack, enterprise-grade stability
Three-dimensional clustering by recency / frequency / monetary, automatically producing 12 profiles such as high value and churn alert
Multi-factor recognition and merge across phone number, UnionID, OpenID and card number, unifying member assets across endpoints
Integrated with bank custody + fund risk control; prepaid balances and refund traces meet regulatory requirements
A rule engine automatically matches coupon packs, prices and dedicated service by tier / tag / paid identity
Millisecond-level Kafka ledger posting, supporting anti-fraud rollback, expiry reset and cross-year settlement
Meets MLPS Level 3, PIPL and GDPR, with sensitive-field masking + behavior-log audit traceability
Real, tangible business value
Tier benefits + points buy-back + stored-value lock-in lift member repurchase rate to more than twice that of walk-in customers.
Tiered pricing + exclusive coupon packs + stepped tasks make high-tier members' AOV 3–5 times that of new customers.
Points liability, stored-value balance and coupon-pack cost — the member balance sheet is crystal clear, giving the CFO peace of mind too.
Profiling + marketing-automation triggers upgrade member operations from manual audience-pulling to event-driven, auto-running campaigns.
Questions you may care about
Yes. Members has a built-in OneID identity-merge engine that performs real-time merge and deduplication using multiple recognition factors such as phone number, UnionID, OpenID and card number; both new and historical members can be imported in one go, building "one person, one record" omni-channel member assets.
It supports three reset models — by calendar year, by tier validity period, and by dynamic rolling based on the last purchase date — and can reach out with reminders in batches 30/15/3 days before reset. From an accounting perspective, it also provides points-liability reports, making it easy for finance to release "dormant points" back into operations at a measured pace.
Yes. The system supports integration with bank custody accounts, reserve-fund accounts and third-party payment fund splitting; prepaid-card issuance limits, refund traces and per-user balance caps all provide auditable reports in line with the Administrative Measures for Single-Purpose Commercial Prepaid Cards.
Yes. We provide templated import tools supporting bulk migration of basic profiles, points balances, stored-value balances, coupon packs and order ledgers; for common sources such as Tmall / JD / Youzan / Weimob / WeChat card packs, ready-made ETL adapters are available.
Three deployment modes are supported: public cloud, hybrid cloud and fully on-premises. The on-premises edition offers an MLPS Level 3 security plan with sensitive-field encryption + behavior-log audit + an SM cryptography option, helping finance, government, enterprise and retail-group customers achieve compliance.
Yes. Members provides a standard OpenAPI and event subscriptions, supporting integration with systems such as Hoobang CRM, WeCom SCRM, Salesforce, Youzan and SAP CRM; tag profiles can sync bidirectionally, letting member assets flow seamlessly between front-end marketing and sales follow-up.
One-on-one service from a dedicated consultant to tailor a member-operations plan for you