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Customer CRM

Lead Management

From lead to customer with a standardized conversion funnel

Covering the full process of lead capture, cleansing, assignment, follow-up, and conversion. Build a standardized conversion path and pair it with a staged follow-up strategy so every lead is fully nurtured.

8 stages
Conversion funnel
45%
Higher conversion rate
2x
Follow-up efficiency
100%
Lead trail recorded

Product Interface

A clear lead funnel with a controllable conversion path

Lead Management · Hoobang CRM Workspace
Lead Acquisition
Customer Management
Lead Management
Opportunity Management
Contract Management
Customer Service
Lead Funnel · This Month
+ New Lead
Lead Pool
5,326
↑ 12.3%
To Follow Up
1,284
↑ 8%
Conversion Rate
28.6%
↑ 5%
Average Cycle
12.4 days
↓ 3 days
Lead NameSource ChannelSales OwnerStageStatus
Mr. Zhang - Digital ProcurementTrade ShowZhang MingNeeds ConfirmationHigh Intent
Mgr. Li - ERP UpgradeBaidu SEMLi HuaProposal DiscussionFollowing Up
Director Wang - CRM TrialWebsite FormWang FangFirst ContactFollowing Up
Supervisor Zhao - Training InquiryWeCom QR CodeZhao GangTo ContactTo Nurture
1Standardized funnel stages
2Fully tracked conversion path
3Automatic SOP task reminders

Core Features

Complete capabilities built around the full business process

Lead Capture

Manual entry, batch import, API integration, and form capture—flexible intake across multiple methods.

Dedup & Cleansing

Automatically deduplicate by phone/email/company name, and clean invalid leads with one click.

Conversion Funnel

Standard path of lead → opportunity → quote → contract, with a dashboard at every step.

Follow-up Tasks

The system automatically generates follow-up tasks and reminders to keep leads from going dormant.

Public Pool Reclaim

Long-uncontacted leads automatically return to the public pool for interested reps to claim.

Conversion Analytics

Data insights into stage dwell time, loss reasons, and top sales performers.

Use Cases

Flexibly adapts to different business models

01
Mid-to-large Sales Teams

With many reps and high lead volumes, standardized process controls are needed to avoid wasting leads.

02
Telesales / Outbound Teams

Batch lead assignment + retained follow-up records, combined with call recording management to improve outbound quality.

03
Post-event Follow-up

Batch-import trade show business cards and event sign-up forms, then assign to reps by region for follow-up.

Workflow

From capture to closed loop—a standardized funnel in one go

1
Capture Leads

Multi-channel leads converge into one pool, with auto-deduplication to prevent collisions

2
Assign & Follow Up

Assign reps in seconds by region/industry rules, with SOP tasks auto-dispatched

3
Convert to Opportunity

One-click conversion from lead to opportunity, with all follow-up records synced seamlessly

4
Closed-loop Review

Analyze conversion rates at each funnel stage, distilling a repeatable conversion methodology

Technical Highlights

Enterprise-grade architecture—secure, stable, and scalable

Smart Deduplication

A multi-dimensional dedup engine automatically detects and merges duplicate leads

AI Scoring Model

A 30+ dimension scoring model that continuously self-learns and optimizes from deal data

Assignment Rule Engine

A visual rule editor that flexibly configures by region/industry/product line

Real-time Mobile Push

New leads pushed to App / mini program in seconds, so field reps respond anytime

Funnel Analytics BI

Multi-dimensional reports on conversion rate/dwell time/loss reasons at each stage

Ownership Controls

Full audit of lead ownership and operation logs to prevent collisions and leakage

You Will Get

Real, tangible business value

1
Higher Lead Utilization

The public pool reclaim mechanism reactivates "dormant leads," so no captured contact is wasted.

2
Rhythmic Follow-up

System reminders + staged tasks prevent missing critical follow-up moments.

3
More Standardized Process

All leads follow the standard conversion funnel, so new hires can get up to speed fast.

4
Traceable Data

The source, follow-up, transfer, and conversion of every lead are fully recorded for easy review.

FAQ

Questions you may have

Which lead sources can be connected?

Website forms, ad campaigns (Baidu/Ocean Engine/Tencent/Google), QR codes, Excel batch import, WeCom, and third-party capture tools are all supported; via the open API you can also integrate self-built systems and exchange data between CRMs. All sources are uniformly tagged for later channel ROI analysis.

How complex can the lead assignment rules be?

We provide a visual rule engine that flexibly combines region, industry, product line, sales workload, lead source, and custom conditions; we support round-robin, performance-based, and weighted strategies; multiple rules can be prioritized; failed assignments return to the public pool to prevent lead loss.

How do leads convert into customers and opportunities?

Once a lead matures, it converts into a customer profile with one click, automatically creating an opportunity that inherits all follow-up records, interaction timeline, and attachments; field mapping can be configured during conversion to ensure no information is lost; after conversion, the lead status automatically updates to "Converted" for easy funnel analysis.

Is mobile office work supported?

Yes. Native iOS and Android apps + a WeChat mini program let field reps receive new lead push notifications in real time, log follow-ups, and upload on-site photos, with data syncing to the cloud in real time.

How is data security ensured?

A multi-tenant data isolation architecture keeps lead ownership and operation logs fully recorded; sensitive fields are encrypted at rest; on-prem deployment and localized databases are supported; certified under ISO 27001 and China's MLPS Level 3.

What are the typical implementation timeline and price?

The standard edition works out of the box—account activation and funnel configuration take just 30 minutes; custom development typically takes 2-6 weeks. For a detailed quote, please contact our inquiry hotline at 400-003-2253, and we'll provide a plan based on your team size and business complexity.

Take the first step toward digital transformation

1-on-1 dedicated consultant service to tailor a Lead Management solution for you