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E-Commerce Website

Page Builder & Content Decoration

A store decoration hub with drag-and-drop editing + 100+ components + personalized rendering

Content decoration provides a visual drag-and-drop editor, 100+ industry components, personalized rendering, multi-platform preview, A/B gray-scale and version-rollback capabilities, letting operators publish high-converting store homepages, campaign venues and channel floors without writing code.

820Pages
Pages Decorated
2,460
Active Floors
+18%
Page Conversion Lift
3.2min
Avg. Page Dwell Time

Product Interface

Floors, components, templates and publishing on one screen — the real workbench for store operators

Content Decoration · Hoobang Mall Workbench
Store Homepage
Campaign Venue
Channel Floors
Banners & Popups
Component Center
Version Management
Decorated Pages List · Published This Month
+ New Decoration
Active Pages
128
↑ 8
Components
100+
↑ 12
Conversion Rate
18.4%
↑ 2.6%
A/B Experiments
26
↑ 6
PagePlacementVersionPVStatus
520 Romantic Confession VenueCampaign Venuev3.2286KHigh Conversion
Summer New Arrivals ChannelChannel Floorsv2.6168KPublished
Members Zone HomepageStore Homepagev1.886KRunning
618 Sale Warm-up VenueCampaign Venuev0.5In Gray-scale
1What You Drag Is What You Get
2Personalized Rendering
3One-click Version Rollback

Core Features

From store homepage to campaign venue, all-scenario decoration in one place

Store Decoration

Store homepage, personal center and category aggregation pages are all visually decorated — what you see is what you get.

Floor Management

Reuse floor templates + drag-and-drop ordering, with each floor bound to different audiences, campaigns and products.

Banners / Popups

A variety of reach components — first-screen banners, entry popups, bottom Tab floating layers and new-user guides.

Channels / Venues

Drag-and-drop build campaign venues, marketing topics and category channel pages, enabled with one click during campaigns.

Personalized Rendering

The same floor presents different products and copy to different member tiers / tags, for more precise conversion.

A/B Gray-scale

Run multiple versions of the same page at once, ramp traffic proportionally and auto-pick the winner — conversion decisions backed by data.

Use Cases

Flexible adaptation to different business models

01
Store Homepage / Channel Pages

Visually build brand store homepages, category channels and bestseller zones — a new store goes live in a day.

02
Big Sale / Campaign Venues

For Double 11 / 618 / festival IP sale venues, warm-up, peak and encore stages can be scheduled to go live and offline.

03
Members Zone / Personal Center

Member-tier zones, points malls and top-up pages rendered per individual, so every member has a dedicated page.

Workflow

From picking a template to one-click publishing, the decoration process standardized

1
Pick a Template

Choose a suitable store / venue template from the industry template library and reuse it with one click

2
Drag Components

Drag in banners, carousels, product feeds, floors, videos, rich text and more from 100+ components

3
Configure Data

Bind product pools / campaigns / audience tags, and configure personalized rendering and scheduled on/off shelving

4
One-click Publish

Multi-platform preview + gray-scale release + version management, with second-level rollback when issues arise

Technical Highlights

The same tech stack as the big players, with enterprise-grade stability

Drag-and-drop Editor

A WYSIWYG visual designer supporting component drag-in, parameter panels and grid alignment

100+ Components

Covering banners, carousels, product feeds, videos, rich text, counters, lucky bags and other industry components

Personalized Rendering

Differentiated rendering of component content by member tier / tag / behavior, for more precise conversion

Multi-platform Preview

One-click multi-platform preview across App / mini program / H5 / Pad / PC, ensuring layouts stay fully aligned

A/B Gray-scale

Run multiple versions on the same page, ramp traffic proportionally to verify significance, and let the winner auto-take over

Version Rollback

Each release creates a version snapshot, so you can return to the last stable version in seconds when issues arise — no incidents left behind

What You Get

Real, tangible business value

1
Dramatically Higher Ops Efficiency

Page launch efficiency drops from days to hours — operators no longer wait on the dev schedule.

2
Continuously Optimized Conversion

A/B gray-scale + personalized rendering continuously lift conversion on core store pages by 15-30%.

3
Controllable Risk

Version management + one-click rollback mean no panic when issues arise during campaigns — recovery in seconds.

4
Accumulated Creative Assets

Templates / components / asset libraries accumulate over time, reusable across stores and seasons — faster the more you use it.

FAQ

Questions you may have

Operators can't write code — can they still use it?

Yes. The decoration editor is fully visual: drag in components, adjust parameters, bind data, click publish — no HTML / CSS / JS foundation required throughout; with 100+ industry templates, zero-experience operators can finish a homepage / venue decoration within 1 hour.

Do mobile and PC need to be decorated separately?

No. The decoration editor has built-in multi-platform responsive layouts, so one page adapts to App / mini program / H5 / Pad / PC at once; for fine-grained control, you can separately edit the differentiated presentation of each platform within the same page.

Can custom components be extended?

Yes. The system provides a component SDK, so the tech team can develop custom components based on Vue3 / React and register them into the component library; common customizations such as brand-exclusive banners, interactive mini-games and 3D product displays can go live in 1-3 days.

Are third-party plugins / an open ecosystem supported?

Yes. The decoration editor opens a component marketplace where third-party developers can publish plugins for merchants to use; with deep integration into WeCom SCRM, service systems, live-streaming plugins and ad platforms, 30+ common ecosystem plugins are continuously expanding.

How does a gray-scale launch work? Can a mis-publish be undone?

Each release supports gray-scale ratios (1% / 5% / 20% / 50% / 100%) to gradually ramp traffic; if an issue is found, one-click rollback to the last stable version takes effect in as little as 5 seconds, avoiding large-scale incidents.

Do decorated pages affect SEO?

Pages output by the editor follow SEO best practices by default: server-side rendering + structured data + semantic tags + responsiveness; for independent-site scenarios, advanced SEO configurations such as sitemap, canonical and Open Graph are also provided.

Make content decoration a conversion accelerator for your store

Dedicated 1-on-1 advisor service, tailoring a content decoration rollout plan for you