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E-Commerce Website

Campaigns

Holiday IPs + live-stream selling + short-video traffic, scaling with public-private domain synergy

From theme planning and content production to multi-channel rollout and data review, the Campaigns module covers holiday IPs, live-stream selling, short-video traffic and public-private domain synergy, so every brand battle delivers optimal GMV and mind-share accumulation.

128 campaigns
Annual campaigns
8.2M
Campaign participants
¥380M
Campaign-period GMV
12.6%
Campaign conversion rate

Product Interface

Campaign planning, rollout, live-stream and review on one screen — the real workspace of a marketing lead

Campaigns · Hoobang Mall Workspace
Campaign Calendar
Holiday IPs
Live-stream Selling
Short-video Traffic
Public-private Synergy
Effect Review
This Month's Marketing Campaign Report
+ New Campaign
This month's campaigns
28
↑ 6
Participants
820K
↑ 24.6%
Campaign GMV
¥32.6M
↑ 31.2%
Conversion rate
12.6%
↑ 1.8%
CampaignThemeChannelGMVStatus
520 Romance SeasonHoliday IPApp+Mini Program+WeCom¥8.6MBest seller
Celebrity Live · May SpecialLive-stream sellingDouyin+Video Account¥6.2MOngoing
Mother's Day Family GiftHoliday IPOfficial Account+SMS¥3.2MEnded
618 Sale Warm-upBig-promotion milestoneAll channelsIn preparation
1One-click reuse of theme templates
2Ready-to-use live-stream plugin
3Public-private domain linked attribution

Core Features

From theme planning to effect review, campaigns are operated in one stop

Holiday IP Marketing

Spring Festival / Women's Day / 520 / 618 / Double 11 / Double 12 / New Year Festival — milestone IPs cover the whole year.

Live-stream Selling

Video Account / Douyin / Kuaishou live broadcast plugins, with shopping cart, co-streaming and lucky draws mounted in one click.

Short-video Traffic

Traffic-buying materials, video scripts and KOL product-selection management, integrated with Oceanengine / Qianchuan / Tencent Ads.

Public-private Domain Synergy

Run public-domain ads to drive traffic into private-domain communities, where coupons drive a second repurchase to close the ROI loop.

Campaign Calendar

Annual battle planning at a glance, with warm-up/peak/return rhythm visualized to avoid campaign clashes.

Effect Review

Campaign ROAS / acquisition cost / live-stream UV value / Douyin return rate — multi-dimensional reviews charted automatically.

Use Cases

Flexibly adapted to different business models

01
Brand Big-promotion Battles

Multi-wave big promotions such as Double 11 / 618 / brand days, with full-rhythm management of warm-up - peak - return.

02
Live-stream Selling / Video Account Specials

Celebrity specials, store-manager livestreams and influencer collaboration specials go live with the campaign the moment broadcast starts, with coupons and products mounted.

03
New-product Launch / Mind-share Building

New-product launches, cross-over co-branding and IP co-branding campaigns, with public-domain traffic buying + private-domain seeding in synergy.

Workflow

From setting the theme to optimizing results, marketing campaigns form a closed loop

1
Set Theme

Choose a holiday IP / big-promotion milestone / live-stream theme, and output target GMV and KPIs

2
Content Planning

Venue pages / live-stream rooms / short-video scripts / Moments materials produced in one stop

3
Multi-channel Rollout

One-click multi-channel distribution across App / official account / Video Account / Douyin / SMS / WeCom

4
Review & Optimize

Review ROAS / AOV / repurchase / retention by channel, accumulating experience to reuse next time

Technical Highlights

Big-tech-grade tech stack, enterprise-grade stability

Theme Template Library

200+ holiday IP / brand-day templates, with free recoloring / one-click IP swap / time-limited settings

One-click Multi-channel Rollout

Configure the same campaign once, automatically adapting across App / H5 / mini program / official account / Douyin form factors

Live-stream Selling Plugin

One-click broadcast for Video Account / Douyin / self-built H5 live rooms + product mounting + real-time data feedback

Short-video Traffic

Integrated with Oceanengine / Qianchuan / Tencent Ads, with conversion data auto-fed back to optimize delivery strategy

Public-private Domain Linkage

Public-domain traffic buying drives traffic into WeCom communities, where private-domain content seeding feeds brand exposure for closed-loop growth

Data Middle-platform

A unified campaign ID attributes behavior across all channels, auto-assessing ROAS / acquisition cost / repurchase

What You Get

Real, tangible business value

1
Better Odds of Winning Battles

Theme, rhythm, content and rollout done in one stop lift big-promotion GMV by more than 30% year over year.

2
Normalized Live-stream / Short-video

Plugins work out of the box, so even newcomers can broadcast steadily, making live-stream selling a normalized marketing channel.

3
Public-private Domain Closed Loop

Public-domain traffic-buying flows into the private domain to accumulate, and private-domain repurchase feeds public-domain growth, forming a rolling flywheel.

4
Budget Spent Where It Counts

Multi-channel attribution + automatic review make budget allocation data-driven, avoiding burning money on gut feeling.

FAQ

Questions you may care about

How many holiday IP campaigns should be run per year, and how are they reused?

The system has 30+ built-in milestone IPs including Spring Festival, Lantern Festival, Goddess Day, 520, 618, Qixi, Double 11, Double 12 and the New Year Festival; each IP provides theme colors, visual elements, copy templates and play-style packages, so last year's campaigns can be reused with one click and fine-tuned as needed.

Can it integrate with Douyin / Kuaishou / Video Account?

Yes. Live broadcasts can mount products and campaign coupons in one click, with order / live-view / payment data auto-fed back to Marketing; Douyin Store / Video Account Store order sync is also supported, making cross-platform unified review easy.

How is live-stream selling integrated? Is professional equipment needed?

The system provides three paths — Video Account / Douyin / self-built H5 live rooms: Video Account / Douyin integrate directly via official open interfaces, while the self-built H5 live room provides a WebRTC SDK; an ordinary phone + desktop streaming software is enough to go live, with no professional OBS required.

How is the traffic budget for live-stream / short-video controlled?

Integrated with ad platforms such as Oceanengine / Qianchuan / Video Account Assistant, it provides daily-budget, audience, bidding and creative management; ROAS is fed back in real time, automatically pausing or scaling delivery once a threshold is reached, so the budget isn't burned overnight.

How are campaign results tracked, and to which channel are they attributed?

Each campaign has a unique ID, and channel short links / UTM / QR codes / traffic-buying callbacks attribute orders to specific channels; a single report in the admin panel shows each channel's contribution clearly, avoiding inflated ad ROAS claims.

Can it link with CRM to run campaigns by customer segment?

Yes. The Campaigns module links seamlessly with Members, CRM and SCRM, defining audience packages by profiles such as RFM, purchase category, region and lifecycle, and sending differentiated themes and materials to different audiences.

Make every marketing campaign deliver the optimal result

One-on-one service from a dedicated consultant to tailor a Campaigns rollout plan for you