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Customer CRM

WeCom SCRM

Built on WeCom to make customer operations more social

Deeply integrate WeCom capabilities to bring customer chats, contacts, groups, and Moments into the CRM. Customer tags, a chat sidebar, customer asset protection, and a broadcast assistant make private-domain operations more professional.

100%
Chat record retention
Contact/group limit
1click
Broadcast reach
0%
Customer asset loss

Product Interface

An all-in-one workspace for WeCom private-domain operations

WeCom SCRM · Hoobang CRM Workspace
Lead Acquisition
Customer Management
Opportunity Management
Contract Management
Customer Service
WeCom SCRM
Private-Domain Ops · This Month
+ Broadcast Task
External Contacts
38,420
↑ 18%
Customer Groups
486
↑ 24
Sessions This Month
12,856
↑ 32%
SOP Reach Rate
92.4%
↑ 5%
StaffCustomersNew This MonthSessionsStatus
Zhang Ming1,286+86485Active
Li Hua986+72362Active
Wang Fang756+58248Normal
Zhao Gang428+1296Low Activity
1Compliant chat archiving
2Automated SOP reach
3Customer tags & profiling

Core Features

Complete capabilities built around the full business process

WeCom Integration

Deep integration with the WeCom API turns staff WeChat into a work tool.

Customer Tags

Tag customers and view profiles right in the chat sidebar for more precise communication.

Broadcast Assistant

Broadcast messages, links, and mini-program cards to tagged audiences in one click.

Customer Asset Protection

Customers are auto-transferred when staff leave, and chats are traceable—no asset loss.

Chat Archiving

All chats are archived for compliance and can be retrieved for regulation/audit needs.

Operations Data

Multi-dimensional analysis of contact counts, group activity, chat frequency, and conversion paths.

Use Cases

Flexibly adapts to different business models

01
Private-Domain Teams

Use WeCom to accumulate customers and operate private-domain traffic—goodbye to personal-WeChat compliance risks.

02
Store Sales Associates

Associates connect with customers via WeCom; tags + broadcasts boost repurchase.

03
Community Operations

Segmented community management + broadcast assistant + group activity analysis.

Workflow

From adding contacts to private-domain conversion—a closed-loop WeCom operation

1
QR Code Acquisition

Add contacts via multi-strategy channel QR codes + red-packet fission, with channel tags applied automatically

2
Profiling & Segmentation

Multi-dimensional session/behavior/attribute tags auto-segment audiences for differentiated operations

3
SOP Reach

New-customer SOPs / campaign SOPs auto-push, with personalized scripts for every audience

4
Conversion Review

Reach-engagement-conversion funnel analysis distills winning scripts and materials

Technical Highlights

Enterprise-grade architecture—secure, stable, and scalable

Chat Archiving

Integrate the official WeCom chat-archiving API to fully record staff–customer conversations

Customer Tag Profiling

A three-dimensional system/behavior/manual tag framework with automatic tagging rules

SOP Task Engine

Multiple SOP types—new-customer SOP / group SOP / campaign SOP—with flexible orchestration

Two-way Sync

WeCom customers and CRM customers connect two-way, with real-time, seamless data sync

Compliance & Audit

Sensitive-word monitoring, violation alerts, and departure handover prevent asset loss

AI Assistant

Script recommendations, intelligent Q&A, and auto-summaries multiply staff service efficiency

You Will Get

Real, tangible business value

1
More Compliant & Secure

Chat archiving meets compliance requirements in industries like finance and healthcare.

2
Assets Accumulate

Customers are bound to the company rather than personal WeChat, so they stay when staff leave.

3
More Efficient Operations

Broadcast assistant + tags + auto-replies let a single person manage thousands of customers.

4
Trackable Data

Every conversation and conversion has data, making private-domain ROI quantifiable.

FAQ

Questions you may have

Will accounts get banned or rate-limited by WeCom?

The system is fully built on WeCom's official open APIs (external contact / chat archiving / customer group / SOP API), with no "cracked" or "protocol-based" non-compliant methods; broadcast, contact-adding, and SOP-push frequencies all follow official threshold limits with automatic queuing and throttling—safe, compliant, and free of ban risk.

How do I enable the chat-archiving feature?

You need to enable "Chat Content Archiving" in the WeCom admin console (billed separately, priced per staff/year) and configure the key in our system; once staff consent, all conversations with external customers (text/voice/image/file) are automatically archived and searchable, meeting the requirements of highly regulated industries such as finance, insurance, and healthcare.

Can a departing employee's customers be inherited?

Yes. After an employee leaves, the WeCom "departure handover" API transfers external contacts and customer groups to a successor in one click, retaining all conversation records, tags, and follow-up notes; the successor inherits with a consistent customer experience (notified that "X is now taking over service"), avoiding customer churn.

Can customer tags be applied automatically?

Yes. Besides manual tagging, you can auto-tag based on rules such as keywords (e.g., "price," "campaign"), behaviors (clicking links, viewing products), and attributes (source channel, time added); tags can be used for auto-segmentation, SOP triggers, and broadcast filtering to achieve precise operations.

Can it integrate with existing CRM/e-commerce systems?

Yes. Standard APIs and Webhooks connect WeCom customers two-way with Hoobang CRM / external CRM / e-commerce order systems; order/payment/membership data is automatically written back to customer profiles, so staff see purchase history right in the chat window for more personalized service.

What are the typical implementation timeline and price?

The standard edition works out of the box—installing the WeCom SCRM app and syncing org structure takes just 1 hour; foundational capabilities such as QR codes + SOPs + broadcasts are immediately available; custom SOP flows and chat-archiving analytics take 1–3 weeks. For a detailed quote, please contact our inquiry hotline at 400-003-2253.

Take the first step toward digital transformation

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