Southeast Asia Cross-border E-commerce Operations Platform

Project Background

The client is a Shenzhen-based Southeast Asia cross-border company operating 35 Shopee/Lazada/TikTok Shop stores across 7 countries. The Southeast Asian market involves multiple currencies, languages, and logistics options, and store operations are highly hands-on—even with a 20-person team, efficiency couldn't keep up.

Platform rules vary widely, and each country has its own festival promotion rhythm, making bestseller forecasting and stock-up alerts inaccurate. The choice between overseas warehousing and direct shipping had long relied on gut feel, keeping logistics costs persistently high. The client needed an operations platform truly tailored to Southeast Asia.

Core Challenges

• Heavy pressure from 7-country currencies and language localization, with operations understaffed.
• Shopee/Lazada/TikTok platforms differ greatly with complex APIs, and multi-store operations are labor-intensive.
• Order prioritization and logistics-option selection (overseas warehouse vs. direct shipping) are hard to get right.
• Inaccurate bestseller forecasting and stock-up alerts lead to overstocked inventory.
• Cross-border settlement (payment terms / FX / statement reconciliation) is complex.

Solutions

Built on Hoobang's Southeast Asia cross-border ERP + multilingual middle platform + overseas warehouse WMS, operations moved from "scrambling" to "assembly-line efficiency."

Implementation Results