Project Background
The client is a Ningbo-based yoga gear brand that has run a Shopify standalone site for 2 years, acquiring customers mainly through Facebook ads with monthly revenue of USD 800,000. However, ad ROI kept declining, email marketing was essentially nonexistent, and the repurchase rate was low. The company wanted to shift from a "one-time traffic" model to a "private-domain repurchase" model.
Customer, advertising, email, and service data were siloed, and marketing decisions were made by gut feel. Multi-currency, multi-region settlement was complex. Customer tagging and segmentation were essentially absent, so the so-called "private domain" existed in name only. The client wanted to build, on top of Shopify, an operations system that could truly drive repurchases.
Core Challenges
- Facebook ad ROI keeps declining, and the single-source traffic structure is fragile.
- Email EDM has a high maintenance barrier that intimidates the team.
- Customer segmentation and repurchase strategies are missing, so the private domain exists in name only.
- Multi-currency, multi-region settlement is complex and hard to reconcile.
- Advertising/email/service/order data are scattered, making unified decisions hard.
Solutions
Built on Hoobang's Shopify operations middle platform + AI ad placement + email EDM automation, shifting from "ad dependence" to "private-domain repurchase."
Intelligent Ad Placement
Automated Google/Facebook placement + ROAS optimization.
Email EDM Automation
Triggered emails + personalized recommendations + festival marketing.
Customer Segmentation
RFM model + tag automation + 360° profiles.
Repurchase Engine
Recall strategies + repurchase coupons + subscription model.
Multi-currency Settlement
Multi-currency settlement in USD/EUR/GBP and more + FX accounting.
Data BI
Full-funnel data dashboards for advertising/email/repurchase.
Implementation Results
Don't want to keep getting dragged down by ad spend?
Shift from ad dependence to private-domain repurchase.
