Project Background
The client is a new-retail gifting brand focused on the "gift-giving scenario." The team found users had strong gifting needs but constant pain points: forgetting what they gave last year, not knowing what to pick, and missing occasions due to slow shipping. Existing e-commerce apps are too generic and lack a tailored gifting experience.
The brand wanted an app that does more than sell products—it manages personal relationships, turning gift-giving into a plannable, trackable, sustainable lifestyle.
Core Challenges
- Gifting records have no home, so mistakes repeat next year.
- Selection anxiety runs high without smart recommendations.
- Time-sensitive gifts demand top-tier logistics experience.
- Member loyalty needs emotional bonds, not just discounts.
Solutions
A three-pillar emotional engagement engine—gift ledger, AI product picks, and customization—delivering a dual iOS/Android app in 2.5 months.
Gift Ledger
Log recipients, occasions, gifts, and budgets, never forget again.
AI Product Selection
Smart gift recommendations by relationship, budget, and occasion.
Custom Gifts
Order engraving, printing, and custom packaging online.
Supply Chain
Integrated with 100+ brands for direct-to-door delivery.
Member Points
Emotional task system with points-for-gifts and surprise boxes.
Social Sharing
One-click gift card sharing fuels viral acquisition.
Implementation Results
Retail and new-consumer industry app solution
Proven e-commerce core with customized, personalized experiences.
